Cycling Experts Trey Hahn Trey is an urban mobility educator and researcher specialized in user-centered methods and inclusive cycling. At the University of Amsterdam, he has organized and taught in 4 full-length e-courses totaling 20.000+ international enrollments, including the industry-standard Unraveling the Cycling City. With Bicycle User Experience (BUX), he has brought user experience tools and principles to urban mobility, developing and publishing the first online courses on the subject together with EIT Urban Mobility. His research focuses on the human experience of cycling and an iterative, collaborative (agile) way of working in planning organizations. He enjoys welcoming delegations visiting the Netherlands, and advises organizations looking to make transformational change.