Cycling Experts Simone Jorink With a lot of enthusiasm and pleasure, Simone works within the field of active mobility. She has built strong expertise in bicycle parking: a crucial part of every trip. Simone is particularly passionate about the link between bicycle parking and public transport: “Combining public transport with bike parking enables seamless door-to-door travel. The bike-train combination can even double or triple a journey’s reach!” Known for her open communication style and creative thinking, Simone translates complex challenges into practical, context‑specific solutions. As pressure on public space increases around transport hubs and in dense urban areas, she enjoys developing smart bicycle parking strategies that meet cyclists’ needs while fitting the local context, both in the Netherlands and internationally. Through her involvement with the Dutch Cycling Embassy, Simone is eager to share her knowledge and contribute to advancing global best practices in bicycle parking.