Jelle Veersema

After briefly working at the Dutch Cycling Embassy in 2019, Jelle Veersema has worked for several cycling-related organisations, ranging from sponsorship management in competitive cycling to account management in bicycle logistics.

Over the years, this has been complemented by his experience in the social domain. This has led to a firm belief that a socio-economic perspective should be an essential part of the conversation about sustainable mobility and cycling.

Cycling is not just about infrastructure and facilities. It is also about inclusion, especially in the context of participation in the labour market. Because it does not end with strategy and policy. Bicycle parking facilities also need management; bicycles also need maintenance. Work done by people. This pragmatic approach is a defining trait of Jelle, coordinating partnerships and business development for Biesieklette.

Jelle is a passionate everyday cyclist, as well as a cycling advocate. Alongside his work at Biesieklette, he is deeply engaged in the broader debate on sustainable mobility. He is outspoken about (cycling) traffic safety and fair use of public space. He also engages actively with various stakeholders and co-hosts local bicycle parades.