Knowledge Jeska de Ruiter 14 August 2025 Jeska combines sustainable mobility expertise with a passion for understanding human behaviour across cultures. With a background in Social Urban Planning and Social Psychology, she enjoys turning creative ideas into practical solutions. She brings experience from projects ranging from cycling promotion to sustainable urban logistics. At the Dutch Cycling Embassy, she manages international study visits and workshops, working with experts from our network to share Dutch cycling knowledge worldwide. Jeska is energised by international collaboration, knowledge-sharing and helping to make cities more vibrant and liveable through active travel.