Participants New Urban Mobility New Urban Mobility aims at bikefriendly cities. Cities are increasingly struggling with urban mobility. Cycling is essential for the creation of a pleasant living environment in the cities. Where it is customary for traffic engineers to reason from traffic models and traffic flow, New Urban Mobility prefers a more creative way of working to meet the objective of the client. The mission of New Urban Mobility is to reorganize the urban mobility networks so walking and cycling becomes the backbone of the mobility system in the city.