Cycling Experts Jeroen Drabbe Jeroen Drabbe is the co-owner of AbelLeisure. With an educational and practical background in the hospitality industry, he is specialized in creative concept development and sustainable routes. Together with clients, he converts their objectives into route products. His designs have always been inspired by hospitality, sustainability and vitality. During his career, Jeroen developed several products that contribute to today’s bicycle use. For example, he co-founded Robinson, an innovative bicycle counter that records the number of cyclists on paths and roads in real time. Using speed and AI, Robinson recognises whether it is a cyclist, pedestrian or motorist. In addition, Jeroen is founder of BioPanel, a carbon-neutral and fossil-free sheet material, originally developed for bicycle road signs.