Cycling Experts Paul Hoffschult Bicycles are getting smarter. Just like cars, they become connected and can ‘talk’ with other systems and devices like intelligent traffic lights. Paul helps local governments to collect data using different transmitting systems (e.g. LoRa) and develop system solutions for connectivity. Everything aimed at helping cyclists travel seamlessly through traffic and develop smart cities. Paul is an expert in behaviour and innovation. He facilitates governments and companies to reduce their carbon footprint. He also initiates campaigns to seduce motorists to step out of the car and try a bike or e-bike instead.