Cambridge has the highest cycling modal share in the UK with 30% of the population commuting by bicycle. This is partly due to the demographic nature as a University city and the high congestion levels in car traffic. Another advantage is that the city is mostly flat. The city has been working hard to improve its infrastructure, but there is a need for better design guidelines. The width of cycling lanes is crucial, not only for the cyclists’ convenience, but also to minimize the probability of cycling incidents. ITS measures, such as green wave, could increase the speed of cycling trips.
Software and Orgware in Cambridge are well developed. Improvement could be made on marketing strategies, for example campaigns and media coverage for plans and policies regarding cycling. In addition, developing the hardware elements can largely affect the software; for example, by giving enough room for cyclists to cycle side by side or in a cargo bike.
Modal split of cycling: 30%
Average length of trips made within the city: more than 7.5 km