Cycling Experts Rutger Malherbe Wheelylift’s sport minded team leader Rutger Malherbe is highly social, sales-powerful and solution oriented. Always looking for improvement and new ideas. This way Rutger always finds a solution around bicycle parking. Ambitious, enterprising, humor, open, trust and honesty are the key words for him. His vision to grow Wheelylift is therefore strongly felt in the working atmosphere. Wheelylift not only stands for him and his company, but also for his employees and partners. With pleasure and patience he conveys his knowledge.