Roel Lenoir

For several reasons it is interesting for companies to stimulate their employees to cycle to work: it is not only cheaper than travelling by car or public transport, but it is also healthier for their employees and it reduces the company’s carbon footprint.

Roel is an expert in helping employers to stimulate employees to bike to work. Best practices from other companies can be useful and motivating, there is always a positive business case for cycling and Roel can build it. Furthermore, Roel facilitates to develop and implement a cycling policy and a bike to work campaign. Experience shows that campaigns like these lead to a substantial growth of the number of cyclists.