Cycling Experts Ria Hilhorst Ria is working as a cycling policy advisor at the City of Amsterdam (Department of Traffic and Public Space). She has a lot of experience in developing cycling policy as well as in working in a wide range of cycling subjects and projects. As a policy advisor she is experienced in moderating political processes in cities and in creating agreements with different stakeholders. She shares her expertise about what it takes to change a car-oriented city into a bicycle-oriented one. Many delegations from all over the world visit Amsterdam for this reason. Since she has collected a vast amount of knowledge about urban mobility and development over the years, she is able to give a broad view on the role of cycling in accessible, attractive and livable cities. Ria has a degree in Urban Sociology (MSc).