Cycling Experts Jocelyn Kemker – de Kruif Jocelyn is an independent entrepreneur and enthusiastic cycling promotor at bureau voor fietsstimulering | Triple Joy. She’s an expert on community building and cycling stimulation with a creative mind. She works on bicycle-related issues with different stakeholders in politics, NGO’s, trade and industry. She is a big promoter for the use of the bicycle for a healthy urban life. Her main tasks are the Amersfoort cycle tour, the bike buddy and customized cycle-mobility solutions. By using the Blueways design thinking method (What is, What wow’s, What works) we build from scratch.