Cycling Experts Jeska de Ruiter Jeska de Ruiter is passionate about the dynamics of human behavior, urban life, and the intricate societal challenges associated with them. She firmly believes in adopting a comprehensive approach to address bicycle-related issues, aiming to devise solutions that are both efficient and inclusive while enhancing overall enjoyment. Jeska holds Master’s degrees in Social Urban Planning from the University of Groningen and Social Psychology from the University of Amsterdam. These qualifications enable her to grasp the nuances of urban life and human interactions within these complex settings. Presently, Jeska serves as a consultant at Royal HaskoningDHV, specializing in sustainable mobility. Her primary focus centers on the integration of active, healthy, and sustainable mobility solutions within urban planning projects. Her dedication to improving urban environments through sustainable transportation solutions underscores her commitment to the field of urban planning and sustainable development.