The Dutch Cycling Embassy promoted everyday cycling at EuroBike: world’s biggest bike fair in Germany.
Willex owner Charles Drapers with Nout Ramaekers of the Dutch Cycling Embassy and Chief Editor of Nieuwsfiets, Arnauld Hackmann.
EuroBike took place at the 5th of September in Friedrichshafen. With more than 1.400 exhibitors and 60.000 visitors, it is the leading global trade show for the bike business.
Before the general fair started, the ECF organized the Industry Leaders’ Breakfast on Future of Bicycle Market. The industry organizations CIE, CONEBI, ECF and WFSGI invited company Presidents, Chief Executives, Founders and other strategic directors to discuss the future direction of the global cycling industries.
DCE’s participant Willex hosted a stand at the fair, displaying their bike accessories such as bags and raincoats.
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