As part of Holland Pavilion, Dutch Cycling Embassy had participated in SPOEX 2018 exhibition in South Korea.
SPOEX is Seoul's international sports and leisure industry show. Holland Pavilion included a number of Dutch sports businesses. Visitors were varied from government officials, cycling teachers in municipal level, bicycle engineers and entrepreneurs. Many are interested in finding more information about the bicycle market in Netherlands.
During the event the Embassy of Netherlands gave away teamNL bike as a raffle gift.