Last week, a delegation of Colombian journalists visited the Netherlands for a press trip to raise attention for the different fields of expertise of the Netherlands in Colombia.
The press trip was organized by the Netherlands Enterprise Agency and initiated in preparation of the trade mission of the Kingdom of the Netherlands to Colombia, led by Prime Minister Rutte. This trade mission will be taking place from November 25th – December 2nd in Colombia. Since Cycling Mobility is one of the sectors during this trade mission, the journalists wanted to hear more about cycling in the Netherlands.
The journalists are representing the main media in Colombia, such as El Tiempo, La República, El Espectador and Semana, which therefore offers useful opportunities for media attention during the trade mission! The Dutch Cycling Embassy helped to organize input for the cycling program, by setting up a cycling tour and expert presentation from Bas Braakman of the City of Eindhoven. The program provided more insight in cycling in the Netherlands and gave a taste of the cycling expertise the Netherlands has to offer!
We’d like to thank the Netherlands Enterprise Agency for the opportunity to share more about cycling in the program and are looking forward to visiting Colombia later this month!