Fietsdiensten.nl promotes the use of the bicycle for the transport of people and goods. The bicycle is a good alternative for motorized transport. In the city centers the bicycle is very often as fast or even faster than cars and friendlier to humans and the environment. Increasing use of the bicycle improves the quality of life in the cities and it creates more space for everyone, including car traffic.
Jos Sluijsmans is the organisator of the International Cargo Bike Festival (ICBF). The ICBF is an annual festival with a conference for professionals and a cargo bike fair. The first ICBF was in 2012. Jos also organizes debates on cycling and sustainable mobility in general, and events to show designer bicycles and special bicycles.