Cycling for Everyone
Cycling for Everyone

‘Liveable Cycling Cities’ VR Film

20 September 2022

In partnership with NLinBusiness, the Dutch Cycling Embassy is proud to launch a new virtual reality film about resilient and sustainable mobility. “Liveable Cycling Cities” takes viewers on an immersive journey through the Dutch cycling (r)evolution, from the 1970s road safety protests in Amsterdam to the spectacular Hovenring suspended roundabout in Eindhoven. The key message: cycling is now a universal mode of transport in the Netherlands, but it wasn’t always that way. Rather, it was the outcome of decades of strategic investment in safe and active travel, establishing a set of best practices the Dutch are able to share with global cities looking to follow in their footsteps.

“Not everyone is fortunate enough to visit the Netherlands and experience our cycling paradise first-hand,” explains Dutch Cycling Embassy Managing Director Lucas Harms, “But with this VR production, we’re able to offer the next best thing. Our in-person study visits are a powerful tool to help transportation professionals and elected officials visualize the transformation of their own streets. Now we can make them virtually available to a much broader audience.”

The short film—now available on the Dutch Cycling Embassy’s YouTube channel—received its world premiere at a recent economic trade mission to California. During the “NL x LA Urban Mobility Event” at the Los Angeles Coliseum on Friday, September 9th, attendees were invited to try the provided VR headsets and be the amongst the first to see it.

Developed with the participation of our extensive public-private network—including the City of Utrecht, Cargoroo, Fietsplatform, and LumiGuide— the film is now part of the Virtual Gateway NL platform, an online showcase presenting Dutch solutions to global issues. Moving forward, it will be shown at conferences, exhibitions, diplomatic missions and other public events hosted by the Dutch Cycling Embassy and our many strategic partners around the world.

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